Mobile App Marketing and Growth Specialist

Promote History in People's Pockets

World History Encyclopedia's mobile app was recently launched. While it is strongly liked (average 4.75 review score) and very polished, it needs your expertise to reach a larger global audience.

We want to design and execute a targeted, budget-conscious marketing campaign to drive user acquisition and downloads for our existing mobile app. While the app is fully launched and functional, it needs a strategic and execution-focused push to get off the ground. As an evolving, AI-driven web shifts search behaviors, our mobile app is a vital channel for building direct brand loyalty and reaching users directly, bypassing the AI summary middleman.

Apply at the bottom of this page.

Responsibilities

You will actively own and execute the day-to-day campaign work, specifically focusing on:

Website Audience Conversion: Leverage our existing platform to design and execute communication strategies that turn our massive web user base of several million monthly readers into active, engaged mobile app users.
App Store Optimization (ASO): Audit and refine our app store presence to maximize organic discoverability and conversion rates for users searching for history-related tools.
Influencer and Social Outreach: Identify and pitch relevant history, education, or tech micro-influencers for organic partnerships, and strategically deploy a small paid social media budget if appropriate.
Marketing Campaigns: Plan and execute targeted marketing campaigns on a limited budget to bring the WHE App in front of the right audiences.

Please note that this is not a high-level consulting role. We need a resourceful, hands-on doer with at least five years of mobile app marketing experience who can both map out the acquisition tactics and handle the actual day-to-day campaign execution.

Requirements

You are able to commit at least 5 hours per week to this position.
Proven marketing experience of at least five years, preferably in the mobile space
Experience with both digital and non-digital marketing activities
Strong strategic thinking and creative problem-solving skills
Proficiency in digital marketing tools and analytics
A passion for history and a strong understanding of online audiences
Self-motivated with the ability to work independently

Position Snapshot

Time Commitment
5 hours per week (minimum)

Education / Experience
5 years experience in marketing as a minimum

Required Travel
None; virtual, home-based position

Compensation
Volunteer position (none)

How to Apply

To apply, please complete our application form below in which you can upload your CV, answer a few questions, and record a motivation letter in video form.

Apply Now

World History Encyclopedia is an equal opportunity organization and welcomes applicants from all backgrounds.

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