Brand Growth Marketing & PR Specialist

Promote Free History Resources for Schools

World History Encyclopedia (WHE) is already one of the world's most trusted sources for historical knowledge. We enjoy incredible authority within our field: we are a non-profit resource trusted and recommended by heavyweights like Oxford University, the School Library Journal, and Teach Magazine, and our digital library is actively used in thousands of classrooms worldwide and loved by history enthusiasts of all types.

However, much of this massive reach comes via anonymous search engine traffic; while millions of readers visit our platform every month, many interact with our content without fully registering who we are. As an evolving, AI-driven web begins to shift search behavior and push traffic toward automated summary tools, relying entirely on search discovery is no longer enough. We need to actively increase our direct brand recognition, shifting WHE from an anonymous "search result" into a highly recognized, household name that students, educators, and history buffs seek out intentionally by name.

Apply at the bottom of this page.

Responsibilities

We are looking for a Brand Growth Marketing & PR Specialist to design, lead, and execute a comprehensive brand strategy to convert our massive baseline web traffic into direct, intentional brand recognition.

In this role, you will work directly with our leadership team to cultivate an active, loyal audience that bypasses the AI summary middleman entirely to access verified, human-authored history. You will actively own the strategy and execution, specifically focusing on:

Brand Awareness Framework: Develop a long-term outreach and visibility strategy that permanently establishes WHE as an authoritative, top-of-mind brand for learners globally.
Audience Conversion & Retention: Map out and develop touchpoints across our ecosystem to turn casual, one-time website visitors into deeply engaged long-term community members, tracking brand loyalty and retention metrics.
Cross-Channel Synergy: Audit and align our brand presence across our active product pillars —including our digital library, our physical book catalog, and our mobile app— to ensure a unified narrative that drives organic viral growth.

Please note that this is a hands-on, execution-focused position. We need a resourceful doer with at least five years of experience in brand marketing or corporate identity who can both map out the strategic vision and handle the actual day-to-day campaign work and rollout.

Requirements

You are able to commit at least 5 hours per week to this position.
Proven marketing or PR experience of at least five years, preferably in publishing
Experience with both digital and non-digital marketing activities
Strong strategic thinking and creative problem-solving skills
Proficiency in digital marketing tools and analytics
A passion for history and a strong understanding of online audiences
Self-motivated with the ability to work independently

Position Snapshot

Time Commitment
5 hours per week (minimum)

Education / Experience
5 years experience in marketing as a minimum

Required Travel
None; virtual, home-based position

Compensation
Volunteer position (none)

How to Apply

To apply, please complete our application form below in which you can upload your CV, answer a few questions, and record a motivation letter in video form.

Apply Now

World History Encyclopedia is an equal opportunity organization and welcomes applicants from all backgrounds.

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